Automate
Marketing Automation
Smart workflows that capture leads, nurture clients, and save you hours every week.
Digital Marketing Agency
Marketing that feelsjoyful
At Joy Marketing we help small businesses thrive through digital marketing — fun, effective and stress-free.
01 — About
We're a partner for small businesses ready to ship bold ideas.
Joy Marketing is a boutique digital agency where strategy, design and content move together. We spot trends before anyone else, keep your brand consistent, and measure what actually works — so your growth doesn't depend on luck.
Est.
2018
Focus
Small business
Model
Fun + effective
02 — Services
Digital marketing and innovation.
Transform your brand with our innovative solutions. Let's unlock your potential and drive growth together.
Design
Digital Design
Eye-catching graphics for web and social, plus videos and reels tailored for your audience.
Strategy
Digital Strategy
Meta ads, SEO, SEM, Google Analytics, websites and social media — fully integrated.
Think
Design Thinking
Workshops and co-creation sessions to inspire creative solutions and impactful ideas.
Brand
Branding & Product
Product reinvention plus logos and brand guides that define your image with clarity.
03 — Strengths
What makes Joy different.
Discover what sets us apart — the qualities that make your brand thrive in the digital landscape.
Coolhunting Experience
We spot trends before anyone else.
Consistent Content
Keep your brand in the minds of customers.
Measure Success
We know what works and what doesn't.
Digital Strategy
Custom plans tailored to your needs.
Social Media
Your voice heard online, always active.
Real Relationships
More than clients — we create partners.
04 — Industries
Industries we serve.
We bring tailored strategies to sectors that resonate. Here are the industries we've successfully partnered with.
Law
Innovative solutions for legal professionals.
Hospitality & Tourism
Driving growth in travel and accommodation.
Tech
Impactful marketing that drives growth and innovation.
Health
Transforming healthcare marketing for better reach.
Fashion & Beauty
Crafting unique identities in style and elegance.
Education
Enhancing learning experiences through smart marketing.
05 — Our Work
Campaigns we loved shipping.
A glimpse into recent brand, content and strategy work with clients across industries.
Video Portfolio
Real work, real brands.
Your brand shouldn't have to choose between looking good and selling. I do marketing that's fun, effective and stress-free: content people actually enjoy watching, that still moves the business.
Below is a selection of reels produced for the brands I manage. My specialty isn't only video: it's the full content strategy behind it — what gets said, to whom, and in what order.
Videos load directly from Instagram, so you need an internet connection. If one doesn't appear, the “View ↗” button opens it on Instagram.
About me
I'm Johanna Saenz, founder of Joy Marketing. We're an AI-native digital marketing agency where strategy, design and content move together — so a brand's growth doesn't come down to luck.
I work with small businesses that need to show up on social without it becoming a headache. Marketing that's fun, effective and stress-free.
How I work
Three things I do differently.
Three things I do differently — and they explain everything you'll see below.
01
Strategy before the piece
I don't produce standalone videos. First we define what to say, to whom and in what order; the piece comes from there. That's how an account moves forward instead of just posting.
02
The brand speaks in its own voice
Script, production and publishing in each brand's tone, sustained over time. A pediatrician doesn't sound like an aesthetics clinic — and neither should sound like anyone else.
03
Very different industries, same method
Aesthetics, pediatrics, a civic campaign, tech education. What changes is the audience; the method of understanding and speaking to them stays the same.
01 — Revital Aesthetics
Revital Aesthetics
Active account. Strategy, script, production and publishing.
@revitalaesthetics ↗
02 — Canopy Pediatrics
Canopy Pediatrics
Active account. Pediatrics in Tallahassee, FL — educational, trust-building content.
@canopypediatrics ↗03 — Litza Mayorga
Litza Mayorga
04 — Holberton Coderise
Holberton Coderise
Past account. Content for student acquisition.
@holbertoncoderise ↗Services
What I do
Video is one piece. These are the rest.
Digital strategy
Meta ads, SEO, SEM, Google Analytics and websites.
Digital design
Graphics for web and social, plus video.
Marketing automation
Workflows that capture leads and nurture them on their own.
Branding & product
Product reinvention, logos and brand guides.
Design thinking
Workshops and co-creation sessions with your team.
06 — Clients
Hear it from our clients.
"I worked with Joy in the startup Open Democracy, and she was great at creating the brand and related marketing assets. She also taught innovation techniques to the team, which helped us bring new ideas to the table and clarify which were more likely to succeed."
Ric Hincapié
Tech Industry
07 — Contact
Ready to attract more customers?
Your growth is our main goal. Contact us today and let's drive clients to your business together.